Wisdom From Jay Abraham
A couple of evenings ago I was watching a short Jay Abraham video. Watching Jay’s videos is a fairly frequent activity for me. I rate Jay’s advice on business strategy and marketing as “ as good as it gets “.
Here are a few takeaways from that short video that I thought I would share with you :-
Maximising business performance involves geometric layering of small advantages.
Being able to see – opportunities
Being able to see – under performing activities
Being able to see – under valued relationships
Finding a way to – overcome obstacles
AND.…. Thinking outside the box in general.
Strive to become proficient at “ Connecting the Dots “ in :-
Business relationships
Project/business activities
Understand the value of “ GOOD “ leverage.
Focus on finding UPSIDE LEVERAGE ……..that’s about OPTIMIZATION of all that you do
e.g. you pay the sales person’s salary whether he/she does 5 or 25 presentations in a month.
e.g. bringing on a new customer costs the same whether that customer stays with you for 1 year OR
10 years.
OPTIMIZATION = Maximising ALL results from EVERY effort/EVERY resource that you have.
i.e. From Time
From Money/Capital Available
From Staff /Clients/Suppliers
GEOMETRY OF LEVERAGE – Always strive for exponential improvement not linear improvement
( Exponential improvement comes from a combination of a few small improvements feeding
off each other to create something VERY special ).
THREE KEY FACTORS – For massive improvement in your business :-
Better Marketing
Better Strategy
Better Innovation
WORKING ON THE GEOMETRY OF YOUR BUSINESS
The underlying idea is to improve a NUMBER of activities all at the same time – that creates GEOMETRIC IMPROVEMENT.
i.e. if you outperform your competitors in MANY areas – the net effect will be GEOMETRIC IMPROVEMENT.
Aim to consistently engineer breakthroughs in the following :-
Management / Marketing / Strategy ( the rest of it will follow in that slipstream)
MAXIMISING WHAT YOU CURRENTLY DO
Before going too far on the above make sure that you are MAXIMISING what you currently do……….ANALYSE, ANALYSE, ANALYSE !!!
Do more of what you’re doing well.
On the things that are not going so well, focus some effort on replacing or improving them.
You need to get SUPER ANALYTICAL to properly understand these matters at a deep level.
Better business decisions come from KNOWING rather than ASSUMING !!!
So, study and super analyse each INCOME STREAM in your business.
Aim to Quantify / Measure / Improve
I personally find the Xero cloud accounting system to be of great assistance in getting “ down deep and granular “ when it comes to analysis and really digging into the numbers.
I hope there’s something in the above that you will want to apply to your business.
AND, always remember that…an ounce of ACTION is worth a ton of theory ( Ralph Waldo Emerson )
Until the next time, Jim